The recession has significantly affected the way public accounting firms approach their practices. Clients, eager to trim expenses, have started reducing the number of services used, which has made customer service a higher priority as firms try to maintain existing business.

On the positive side, there continues to be demand for tax accounting services. Clients recognize they can achieve cost savings through better management of their taxes. They also need accountants to address increasingly complex tax laws and regulations. However, accounting firms recruiting tax professionals are facing competition from the corporate sector for the best candidates.

Some hiring also is taking place at smaller firms. With lower overhead costs than their larger counterparts, these organizations often are able to build business by offering attractive pricing structures to budget-conscious clients.

Compensation packages in public accounting have seen notable changes recently. Salary levels have moderated, with declines reported in some areas. Additionally, instances of large signing bonuses and raises are far less common and typically reserved for premier performers.